According to data from the Mexican Association of the Automotive Industry (AMIA)from his arrival in Mexico in December 2021, until February 2023, lexusToyota’s premium division, has sold 2,150 units, with a growth rate.
The interesting thing about Lexus, and what is rarely talked about, is that these numbers have been achieved with only five agencies distributed in Mexico City, Guadalajara and Monterrey. Each agency has sold at a rate of approximately 430 units!
Without a doubt, they are really good numbers, since in this period of time it has already surpassed infinity and Acuraas well as lincoln and Cadillac which, by concept, are supposed to be their direct rivals and, in fact, the Japanese are already on the lookout for the Germans.
For reference only in 2022, its first full year of sales, Lexus placed 1,700 units, far from the 16,139 of BMW or Mercedes Benz with 15,515 vehicles. Audi, with 9,884 cars, already looks closer, while Volvo, with 4,043, is the immediate rival to beat. But beware, the Swedes also have an impressive growth rate.
But, as Clavillazo said, things are calm! and it is that, despite Lexus is a phenomenon in the luxury segment, it knows that everything involves a process and in 2023, it expects to place 2,700 cars in the Mexican market.
The NX is its most successful model in Mexico, respectively followed by ES, LX, NX RX, IS and LS. Undoubtedly, SUVs dominate much of the sales role, but the possibility that most of their models have a hybrid version has also helped.
To achieve your sales target, Lexus will not only strengthen its presence in Mexico with more points of sale, but will also have a couple of luxury reinforcements.
And it is that during the RX launch eventI was able to know first hand, that, in the middle of the year, the LC will arrive in our countrya fabulous sports car, which at least in the US market is available in the LC 500 finish with a 5.0 L V8 engine with 471 Hp, while at the same time it has its respective LC 500h version that uses a hybrid system with 354 Hp . The cherry on the cake is the convertible with the atmospheric eight-cylinder.
Unfortunately, they did not give me details about what version or bodywork we will have in our country, but the mere fact of having this Gran Turismo in the full sense of the word will make many enthusiasts happy, but especially a handful of possible customers.
The second model on the list would be the Lexus TX, the premium brother of the recently introduced toyota grand highlander and like this, it will be an SUV with three rows of seats. It hasn’t even been introduced globally, so there are no details on the mechanics. But if we stick to what is seen in RX, it is possible that it shares the turbo four-cylinder engine, as well as hybrid systems. In our country it would be a direct rival of lincoln aviator either Volvo XC90.
Will that be all we can expect from Lexus? In an unofficial way, everything indicates that it will be so.
In any case, practically with these cars, in Mexico we would already have the complete product line-up of the world-wide brand, only missing a few very specific models such as the RC coupe or the veteran GX, as well as the IS 500 F Sport. Of the latter, it was confirmed to me that it is not in the brand’s plans, at least in the medium term, but without a doubt, it would be a pity if it did not reach our country. And yes, as a good lover of Japanese cars, I cross my fingers that it is so.
Anyway, now you know, before anyone else, what are the plans of Lexus in Mexico for this 2023. But don’t tell anyone.
