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Even though he asked to stop several times before his A522 say ‘enough’ Alpine ignored pleas Fernando Alonso pitting and they kept him on track as he lost a second a lap with the illusion that a safety car would come out. In the end a virtual came out, but it was due to the Asturian’s ‘KO’, which by radio exploded against the team and after getting out of the car he showed all his frustration and impotence with a macedonia of angry gestures. In the first moment, Otmar Szafnauerboss Alpineexplained that it was due to bad luck… but it is not the first time that he has justified a reliability problem in car 14 with it and the data shows that something is happening in the French team. Already in statements collected by ‘As’, the Romanian explaine...

Would you give money to your main competitor to advertise you? That must have been asked by the people in charge of marketing at both Ford and General Motors, and in both cases it seems that the answer was the same: for now, better not. After the purchase of the social network Twitter by the billionaire owner of Tesla Elon Musk for a sum of 44,000 million dollars, both Ford Motor Company and Genaral Motors decided to suspend their advertising campaigns on the social network. Both automakers now face the decision of whether to continue to be present on a platform that is being operated by one of their main competitors in what is an unprecedented scenario for the industry. On the side of Fordits CEO Jim Farley is an active user of Twitter, however he has a...

When the peugeot 206 First introduced in 1999, it caused a sensation in the city car segment. Anyone old enough will remember how customers almost everywhere in the world wanted one as soon as the little Frenchman became available in dealerships. And Peugeot captured the spirit of the French utility to perfection with a famous 206 advertisement in india. When there’s a will there’s a way. The path found by the young protagonist of the spot to achieve its goal was to follow what a Chinese company adopted as its own name in 2003: BYDof “B.uild Your Dreams” (“Build Your Dreams”). As you can imagine, the firm of the Asian giant had no involvement in this, but the reference came to the hair. This was a time of great change, with the brand adapting its second smallest model to ...

At the beginning of the year we told you about the successful sales performance Bugatti was having, that of course included the Chiron, model whose production was set to stop when it reached 500 units, as announced by the French firm back in 2016. Years passed and sales continued until today, Bugatti has announced that the production of the hypercar is at 80% or in other words: it only remains to build 100 more Chirons. In the meantime, in Molsheim they had fun with the unit number 400 that corresponds to a Chiron Super Sport with a W16 engine manufactured by 20 collaborators who, in total, assembled the 1,800 components that make up this vehicle. Christophe Piochon, president of Bugatti, describes that both the car and each of its parts are a work of en...

Although we already know that during September, the sale of zero kilometer vehicles amounts to 85,842 unitswhich represents a growth of 11.6 percent. Also, we are used to the Top 10 of the best-selling brands being made up of volume brands, which have a greater share of the market, but if you have wondered what are the other brands that make up that 18.4% (excluding Honda, Ford, Hyundai, Isuzu, Mitsubishi, Motornation and Subaru), We present the list of the 10 premium brands that sold the most in our country during September: The best-selling premium brands in Mexico during September 2022 Place Brand Units 2022 Units 2021 Differen...

What’s going on? As part of the celebrations for his 20th Anniversary in MexicoToyota held a Thought Forum where it presented its global vision for the future, with which it confirms its transition from an automotive company to a mobility company. The event was attended by senior executives of the Japanese company, led by Ted Ogawa, president and CEO of Toyota Motor North America (TMNA); Chris Reynolds, Executive Vice President and Managing Director of Corporate Resources for Toyota Motor North America (TMNA); Steve Basra, CEO and President of Toyota Connected North America; Chris Yang, Group Vice President, Business Development, Toyota Motor North America (TMNA); and Charan Lota, Group Vice President and Executive Chief of Connected Technologies E...

What’s happening? The scandalous case of abuse of power and embezzlement of funds of what was known as the “Cost Killer” and that during his administration the companies Renault and Nissan had great moments of glory and immense profits. A conspiracy? You have to know the case in depth and In the Netflix documentary, a story is told where it only highlights the inappropriateness of Carlos Ghosn’s management related by several important protagonistsas is the case of Louis Schweitzer who was CEO of Renault from 1992 to 2005, and who was the one who recruited Charles Ghosn -who worked at Michelin- to work at the French company and manage a possible automotive alliance, which was ultimately forged with the Japanese Nissan i...

Fernando Alonso could not see the checkered flag again because of the Alpine. His car said ‘enough’ again and the Spanish was forced to leave. Alonso began to lose power on the straights and the rivals behind him ended up catching up with him, until finally the engine broke. The ’14’ revealed the exact reason for his abandonment: “In the end I lost a cylinder. I was going with 5 cylinders for twenty laps making a half ridiculous. It finally broke down which was for the best,” he said. Alonso on ‘DAZN’. The man from Oviedo had more rhythm than Esteban Ocon, Valtteri Bottas and the McLarenshis pursuers: “In the middle of the race more or less I was comfortable. The truth is that both in Austin and here we were having the best races of the...

ferrari introduced to Ferrari 499Pof the hypercar with which the Italian brand intends to fight in 2023 for the glory of the main category of the WEC and, obviously, for the absolute victory in the mythical 24 Hours of Le Mans. This name evokes the history of the Prancing Horse manufacturer in endurance racing. In the past, prototypes were identified by the letter “P”, often preceded by the unit displacement number of the engine. The 499P is no exception. The car is the result of a vision proudly rooted in the past that gave rise to the legend of today, allowing the company to achieve 22 world titles and nine overall wins at Le Mans. However, he has his sights set on the future, both in terms of the technical content and the design that the prototype pre...

One more time, Fernando Alonso He was the best of the rest on the track. And one more time, Alpine he snatched away what he had achieved with his talent. As has happened so many times throughout this season, the two-seater world champion’s single-seater Formula 1 he said ‘enough’ again and left the Asturian on the canvas. “Car 14 Again”Alonso said before the media at the end of one more race to forget in a black year in which he could add up to 70 points more and having settled the ‘war’ Alpine-McLaren long time. After losing speed for several laps, one cylinder from the A522 de Fernando burst and forced him to stop in a loophole. When he got out of the car, the feelings were on the surface: clenched hands, punches in the air, fuss, wails in the pr...

Double celebration for Honda with the launch of the latest generation of the Civic Type R. First, the Civic as a model turns 50 years old and second, the Honda Type R lineage turns 30 years old. And although today the Civic Type R is a bit removed from the format that probably made it famous, it has not, in any iteration, ceased to be a fantastic front-wheel drive sports car, with energy, elasticity, but above all, because it is a car that allows you to find the balance between two key points: being a fun car, but also very precise, proposals that do not always go hand in hand. This Civic Type R had already been presented in the middle of the year, but the brand had not wanted to tell much about the model. Today we can already know all its details. 2023 ...

‘The Mission’ begins The day Fernando Alonso will debut with Aston Martin: in less than a month!