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CDA
February 10, 2023
Dacia, in front of BMW subscription heated seats, has offered a hot water bottle to some of its customers.
Subscriptions are catching on in many sectors, such as gyms, streaming sites, newspapers on-line and even in the automotive world.
It is precisely the premium brands that have begun to propose monthly payment solutions for certain services of your vehicles. Examples of this are better benefits, greater autonomy and even heated seats.
Dacia, against paying subscriptions for extra equipment
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This last case has been advocated by BMW, which has launched it in some markets, such as the British. Here, he charges 15 pounds (17 euros) per month for certain models. Dacia, in a marketing action that aims to laugh at proposals like these, has decided to express its opposition to some car companies offering subscriptions to functions integrated into vehicles by offering free hot water bottles.
Thus, between February 1 and 2, anyone has been able to pick up a Dacia branded hot water bottle at Dacia dealerships in Brent Cross (London), Trinity Way (Manchester) and Fendrod Way (Swansea) calling them ‘heated seat saviours’.
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This has been manifested Luke Broad, Dacia Brand Director in the United Kingdom. «Asking someone to pay more to activate a factory equipment is not like Dacia. Whether consumers find heated seats essential or not, our commitment to value and a hassle-free ownership experience means we’ll only ask them to push a button to enjoy them.”
And he added: “Our ‘Heated Seat Savers’ are funbut they highlight the direction the broader industry is taking when it comes to accessing subscription features.”
It may interest you: At what temperature should we set the heating in the car?
Dacia has pointed out that it does not want the drivers of its cars to sit on a pint of boiling liquid. He suggests that they be placed in the car for a few minutes before starting the tripAlthough Dacia’s Sandero Stepway, Duster and Jogger all come equipped with heated seats as standard (at no extra cost).
