The Barcelonan will work as an ambassador and will be in charge, among other tasks, of the “communications, public relations and marketing” of the British team.
Peter of the Rose Y Fernando Alonso They will work together again, 15 years after that memorable 2007 World Cup at McLaren. The former Barcelona driver joins Aston Martin as an ambassador to be in charge of “communications, media, public relations, marketing, promotion, trade and general advice” for the British team.
The friendship between De la Rosa and Alonso, partners in numerous endurance karting competitions, moved back to the professional field. “It’s about the perfect moment”, assured the Barcelonan about his signing by the escudera de Lawrence Strollwhere they will also supervise their brand-new Driver Development Program, selecting and training young talent.
“I will base myself on my experience and knowledge to help the team grow and develop the momentum it has been acquiring for the 2023 World Cup, with special attention to the commercial and marketing aspects,” added De la Rosa, convinced that the ” potential is enormous” and that Alonso’s arrival “will further strengthen the resources and determination to succeed”.
Transfers and room for improvement
The ambition of Fernando, who on August 1 confirmed his departure from Alpine, represents a huge challenge for the team led by mike krack. everyone in the paddock They know the way of working and the demands of the two-time world champion, who now also finds a powerful ally at his side. The last time they both worked in the same garage was at Ferrari, with De la Rosa as a tester during the Oviedo’s last two seasons in the team (2013-2014).
In 2009, during his time as a reserve driver at Force India, Pedro had taken his first steps at the Silverstone factory, the current headquarters of Aston Martin. And it is that of that team, owned by the controversial vijay mallya, comes the structure acquired in August 2018 by Stroll, who paid just over 100 million euros to save it from disappearance. After two and a half seasons under the Racing Point name, in January 2021 the Canadian tycoon invested another 216 million to compete under the Aston Martin name.
De la Rosa, 51, becomes another of the reinforcements of Aston Martin, which during the last year signed qualified personnel with experience at the highest level. The most important were Dan Fallows Y Eric Blandinaerodynamics experts who had shone at Red Bull and Mercedes, respectively. It has also incorporated Andrew Alessihead of technical operations, and Luca Furbatodirector of engineers.
“Take time”
At the moment, Aston Martin has ample room for improvement, given that it occupies seventh position in the Constructors’ World Championship, just behind Alfa Romeo. However, during the last month he has improved his performance, with a baggage of 20 points for Sebastian Vettel Y Lance Stroll in Singapore and Japan. “We had a dream weekend, because for us eight points is a mega result,” commented the four-time world champion after his sixth place finish at Suzuka.
The prospects for the future, in any case, still need to be confirmed when the new Silverstone factory begins to roll, the most ambitious project in the current Formula 1. It is expected that these futuristic facilities, valued at more than 250 million euros, will begin to operate. be operational by the end of 2023.
The other pillar of the future of Aston Martin is based around Aramco, its main sponsor. And it is that the largest oil company in the world already signed in March 2020 as F1’s preferred partner for the next 10 seasons. “Everything is coming together, but it will take time,” Vettel predicted on Wednesday, in an interview broadcast by his own team.
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