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christian garcia
February 13, 2023
Up to 7 million dollars are paid by large multinationals to advertise their product in just 30 seconds before the huge audience of the Super Bowl. These have been the car announcements issued at the end of this year…
Like every year, the Super Bowl 2023 has left us completely crazy with what brands pay to advertise their products for just a few seconds… Some stratospheric figures that, yes, guarantee a good feedback, given the huge audience that this sporting event manages to capture. Without going any further, last year it registered an average of 123 million viewers. Precisely for this reason, there are many brands that choose to pay out such millions. In the field of the automobile market, although on this occasion there have been fewer manufacturers involved than other times, we have counted up to four firms that have not wanted to miss the opportunity to announce themselves in the final that pitted the Kansas City Chiefs against the Philadelphia Eagles. They have been the following…
5 car ads made by filmmakers
RAM presents its electric pickup
Stellantis has seen in the Super Bowl an unbeatable showcase to announce what will be the most direct rival of the Ford F-150 Lightning, and he wanted to do it by playing with the double meaning of the premature electrification. As a marketing ploy it’s fine, but I don’t know why I think North America will continue to rely on V8s to power their pick up for a few more years…
Jeep also advocates electric
The consortium led by Tavares also took the opportunity to publicize the electrified range of one of the most adventurous brands on the market, demonstrating that offroad qualities are not at odds with sustainability. And the best example of this is the Wrangler Rubicon 4xea pure and hard SUV like few others that is also capable of traveling a few kilometers in zero emission mode… Of course, the new 100% electric Avenger was the protagonist together with it.
Kia prioritizes family role
The Korean brand is one of the fixtures year after year at the Super Bowl, and the truth is that its ad for the 2023 edition has turned out to be a critical success. A somewhat clueless father moves heaven and earth aboard his Kia Telluride X-Pro to retrieve the pacifier you forgot at home and try to keep your baby calm… what you don’t expect is what ends up happening in the end.
General Motors partners with Netflix
The other American motor giant also advertised its electric models, shaping an original spot with the comedian Will Ferrell as the protagonist and with characters from various series broadcast on Netflixlike The Bridgertons, Stranger Things or The Squid Game, making perfect cameos.
