He porsche-logo It is one of the most recognized in the motor world. As much for the trajectory that the Stuttgart brand has as for that shield with the horse, the deer antlers and the black and red flag. However, there was a moment in their history that was about to change everything. Some alternatives come to light that Porsche shuffled to give a different approach to its logo, some very striking. Who knows what would have happened if they had chosen to modify it.
With the founding of the company there was no defined logo, the word Porsche was enough, which is the one that appeared in their first production vehicle: the 356. Although in 1951 they wanted to go a step further and organized “The Porsche Prize”, a contest to designate a new brand image. At the time he, Ferry Porsche, considered making a steering wheel decorated with the word “Porsche” and the Stuttgart coat of arms, although in 1952 the designer FranzXaver Reimspies changed his mind with its striking gold logo that would go down in history.
The truth is that Porsche hit the mark with that logo, which only received a few changes of style for more than half a century. At first it was quite controversial due to its colors, since printing was more expensive and complex. They decided to keep it, because they had to be up to the task and in black and white it didn’t look as good. were made sharper sketches with the help of Hanns Lohrer and Erich Strenger who would make the mythical shield last. But there was a moment when almost everything changed.
in the time of Herman Lapper As Head of Advertising, an attempt was made to find a new logo that would be released as a successor to the Porsche 356. In this “T8 Program” very diverse proposals were considered, with the letter P always present with changing shapes and fonts. The colors gold, red and black were also repeated; but there were some as striking as the two P’s facing each other that seem to form the face of a «Transformer».
In any case, they found it too risky due to the trajectory that already had its original shield and they kept it. In the end, it remained in some curious documents that are part of the Porsche Archive.
