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Jetour, the new Chinese brand that arrives in Mexico in 2023

Jetour, the new Chinese brand that arrives in Mexico in 2023

In January 2018, Chery Automobile announced the formation of Jetour as a new brand within its orbitwhich, at least in theory, would be intended to create SUVs and crossovers with a trend approach “premium”. The name of the brand comes from the word “jietu”, which can be translated as the path of victory.


as you will see Jetour is a very young brand, which, surprisingly, I confirm that it will soon reach the Mexican market. The interesting thing is that everything indicates that he will not do it under the shelter of Chirey, but that he will take his own path.



In fact, through their social networks, they have begun to share very brief information, highlighting the appointment of Víctor Villanueva as CEO, who has more than 30 years of experience in the automotive industry. In fact, as a further reference, he was in charge of introducing Mitsubishi to our market in 2002.


Let’s get to know the models that Jetour could offer in the Mexican market:


Jetour X90 Plus



Although we have to wait a little longer to find out the offer with which the brand will start operations in our country, we already have a couple of clues, starting with the fact that on the site http://jetourmx.com/ it appears background an X90 Plus, whose international debut took place during Auto Shanghai 2021.


The Jetour X90 Plus is a large SUV with capacity for seven occupants. It measures 4.5 meters long and has a 2.9-meter wheelbase. It stands out for its great equipment, safety and good materials. Under the hood is a 2.0-liter turbo with 250 hp and 284 lb-ft of torque, mated to a seven-speed automatic transmission. It is easy to guess that it is the flagship of the brand.


Jetour X70



The Jetour X70 is the brand’s entry level, and is directly related to the Tiggo 7 and Tiggo 8 with which it shares the T1X modular platform, but which at Jetour is called iPEL (Intelligent Platform e-Network Light).


This flexible and lightweight modular base was developed in conjunction with Jaguar-Land Rover, offering high torsional rigidity and low mass, as well as balanced weight distribution and a low center of gravity. In addition, it uses a large percentage of high or ultra-high quality steels.


Under the hood, it mounts the well-known 1.5-liter four-cylinder capable of delivering 154 hp and 169 lb-ft of torque, which is coupled to an 8-speed automatic gearbox.


Jetour X70 Plus



In the middle part, we have X70 Plus, which can be defined as an evolved version of the X70 to dry. In fact, its dimensions are similar, but with a little more height and wheelbase, millimeter adjustments that correspond to minor revisions in the platform and design.


Inside there are also better materials and finishes, as well as a greater supply of security and entertainment equipment. Under the hood, we would have two options, starting with the 1.5 Turbo, but at the top I would highlight a 1.6 Turbo with 200 Hp and a 7-speed dual-clutch box with three driving modes.


Jetour has other models, but based on what has been seen in other Latin American markets, this would be the most accurate bet and the one that is most likely to launch this new brand that has very ambitious plans for global expansion.. Soon we will give you details about the exact date of the start of sales. Do you think that, like Chirey, he will be able to enjoy great success in Mexico?

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