3 photos
CDA
June 09, 2023
Porsche has announced the new design of its logo, which has subtle changes and will debut on the brand’s models at the end of 2023.
Porsche is celebrating his 75th birthday this 2023 and taking advantage of the occasion, the company has unveiled its new logo, which will be used on its cars from the end of 2023 and which has a modernized design but remains faithful to the original.
So faithful that only the seasoned eye will be able to see the differences, which there are, compared to the previous version. The most striking is the porsche shield of the logo, which has been updated.
15 years without updating the Porsche logo
3 photos
This new shield maintains the name “Porsche” at the top, the horse in the center and the four quadrants with black and red stripes and horns. However, it adopts a brushed metal style instead of the gold look, ditching the blurred background, and using a honeycomb pattern for the red and black bars. the letters “Stuttgart” in black.
Porsche He has used the shield since 1952 and has updated it in 1954, 1963, 1973, 1994 and 2008. and each of these versions are available at Porsche Classic for old and new cars, within the original parts catalogue.
3 photos
“The anniversary of ’75 years of Porsche sports cars’ was the occasion to rework this brand,” says Michael Mauer, Vice President of Style Porsche. «with his cleaner, more cutting-edge executionthe refined emblem communicates the character of Porsche”, he points out.
“We have reinterpreted historical features and combined them with innovative design elements., like a honeycomb structure and brushed metal. The result is an aesthetically ambitious arc that builds a bridge between the history and the future of the brand”, concludes the German manager.
The 5 best Porsches in history
Robert Ader, Marketing Director of Porsche AG, expresses himself in similar terms: “The Porsche Crest is an unmistakable symbol and, at the same time, a central element of our brand identity. For this reason, it was a good time to rework its design. We will use it more specifically to underline the emotional aspects. At the same time, Porsche lettering takes on even greater meaning«.
