It is known by all that the most exclusive manufacturers have a different rhythm from the rest. For example, some like Aston Martin They continue to make really sporty and combustion vehicles, still oblivious to the electrification that floods the rest of the brands. However, now they announce a movement that will mark their roadmap for the future. HE allies with Lucid to make high-performance electrics that do not lose the essence of Gaydon’s signature. They have opted for a simpler formula than the one initially proposed.
It should not be forgotten that a few years ago, Aston Martin was about to create his own brand of electric cars, which he named Lagonda. That project never came to fruition and they focused on evolving the models that gave them the most joy at that time. Now, after the changes in the ownership of the company, important news arrives. Lucid Group to become a shareholder in Aston Martin with a 3.7% share after the issuance of 28.4 million new shares.
The idea is that the American company specialized in electrification endows Aston Martin of the necessary technologies to make electric cars that are up to the task. We are talking about the propulsion system or the battery used in models like the Lucid Air. It is not the only ally they have in this Racing sustainability strategy. Green., Well, we must not forget that Mercedes is another of its large shareholders and that they have more than well-known experience in the sector. Although they emphasize not to lose their essence.
aston martin wants be the creator of that platform that will bring electric futures to life. It will be completely modular, being able to accommodate supercars, GT models and SUVs. The first pure electric is scheduled for 2025, but before that the Valhalla, which is a plug-in hybrid, will arrive in 2024 and electrified versions in all its models by 2026. It is a significant challenge for a manufacturer that has such a tradition in combustion, but the truth is that it has strong allies to achieve it.
The brand recognizes that the potential of electrical technology for them it is very promising. They claim that their future models could take the driving experience a step further and that each one will have its own flavor, despite sharing a platform. You will also benefit from the experience of Aston Martin Performance Technologies (AMPT) as a consultant to the Formula 1 team to improve efficiency based on aerodynamics and energy management.
