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CDA
July 12, 2023
Fiat will stop using the gray color in its cars with the aim of “embodying the Italian way of life”.
The Italian vehicle manufacturer Fiat has announced that stop producing gray cars to enhance the brand and “embody the Italian way of life”. Thus, the colors of the current and future range of vehicles from the transalpine brand will be inspired by the Italian sea, sun, land and sky.
Fiat is the first manufacturer in the world to make this “revolutionary decision”, which will be effective first in its next electric Fiat 600e. And indeed it is a brave decision, because gray is one of the favorite colors of buyers Of automobiles.
Perhaps not because of its intrinsic attractiveness, but it is a shade that does not attract attention, Not old fashioned and that hides dirt quite effectively.
«We have broken the rules: We have decided to stop the production of gray Fiat cars, explained Olivier Francois, CEO of Fiat. “This is challenging and disruptive and aims to further reinforce Fiat’s leadership as the brand of joy, colors and optimism.”
The commercial range of Fiat Professional is renewed and electrified
The brand has described 2023 as a “year of notable changes”, highlighting the strategy of removing gray from its rotation as a distinctive feature. The decision was made to highlight the importance of colors in lifeembodying the Italian way of life and reaffirming the value of the Brand’s New Dolce Vita.
As Fiat recalls, its current range, made up of the 500, 500 Hybrid, 500X, Panda and Tipo, has 21 different color shades (9 smooth and 12 metallic), among them: Gelato White, Sicilian Orange, Paprika Orange, Passione Red, Dipinto di Blu Blue, Italy Blue, Venezia Blue, Ocean Blue, Celestial Blue, Rugged Green, Forest Green, Rose Gold and Black Cinema.
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