According to Hyundai, the brand has been transformed through “innovation, design and leadership in electrification” in recent years. This has resulted in a change in perception of the firm, but now the manufacturer wants to do something more specifically in the UK.
What’s the matter?
Hyundai is running a strong ad campaign in the UK to change the pronunciation in English from `Hy-un-dai´ for the global pronunciation `Hyun-day´.
This, according to Hyundai of the United Kingdom, is to embrace a new chapter, making the pronunciation so that it is “in line with the global organization and with our Korean heritage.”
To help its customers get used to the change, the company is launching an ad campaign on TV, radio, online spots as well as commercials on streaming services.
The central piece is a 30-second video, which we leave you belowbut before you see it, tell us what do you think of this initiative by Hyundai to change the pronunciation of its brand in the United Kingdom?
