Despite all the controversies around him, Liga MX continues to be the love and lady of the audience when it comes to sports in Mexico. Mexicans have a love-hate relationship with soccer, and let’s be honest. It makes us suffer, but we like it.
But going back to numbers, only Clausura 2023, Liga MX reported that in 153 games there was an attendance at the stadiums of 3 million 449 thousand 679 people. The highest figure since the Clausura 2018 And what about the television audience? Well, you should know that 60.1 million viewers watched the matches of the last soccer tournament.
Whether Mexican soccer is exciting or not, we’ll leave that to the experts. PBut without a doubt, this great showcase has caught the attention of several automotive companies and it is that in recent months there have been several sponsorship agreements that have surprised soccer and car lovers.
That is why, on this occasion, we present the teams that maintain a close relationship with some of the teams in the MX League. You are likely to be in for a few surprises.
MG/Chivas
One of the most recent agreements. Which involves MG and Club Deportivo Guadalajara, one of the undisputed protagonists of Liga MX. This agreement contemplates the presence of the MG logo on the training jersey of the men’s and women’s teams. While, from 2024, the MG logo will be on the official jersey for both men and women.
By the way, MG will have a space for the exhibition of its vehicles in the Akron Stadium on game days, in addition to carrying out various activations with the fans. In addition to this, Chivas players will visit some MG dealers to meet and interact with MG vehicle owners.
Chirey/Tigers
The most recent Liga MX champion was joined by Chirey as a sponsor through a three-year agreement. The emblem of the automaker has been present on the right sleeve of the men’s team jersey since the first day of the 2023 Opening. It is worth mentioning that it is the first time in its history that the club has a commercial association with an automotive company.
Suzuki/Cougars
For the fifth consecutive year, Suzuki reaffirmed its sponsorship with the PUMAS National University Club (one of the so-called “big four”) in 2023. And for this, it renewed the cars delivered to the team in 2020. This alliance is qualified by both parties as successful and therefore the door remains open to continue renewing it in the future.
JAC/Pachuca
Since the 2022 Clausura Tournament of the Liga MX, JAC became part of the official sponsors of the Pachuca Football Club. Thus, since then, the logo of the Chinese brand has been present on the Tuzos jersey.
The strategic alliance between JAC México and Club de Fútbol Pachuca is not limited to having participation on the field in Liga MX matches, it also involves carrying out joint projects and joining other types of initiatives.
Volkswagen/Puebla
Volkswagen de México resumed its historic sponsorship with Club Puebla soccer since the Clausura 2023 tournament. Since then, the emblem of the German firm returns to the chest of La Franja for both the men’s and women’s teams.
The relationship between Volkswagen and the Puebla soccer team began a couple of decades ago, it was in the 1988-89 season when the logo of the German brand appeared for the first time on the Puebla team’s jersey.
Mercedes-Benz /Toluca
Since 2016 Mercedes-Benz Buses mobilizes the players and technical team of Club Toluca. In fact, the team from the capital of the State of Mexico is transported in a double-decker bus with a Mercedes Benz OC500 RF 2543 6×2 chassis with third directional axle, low emissions, better consumption, automated transmission. Curiously, despite this close relationship, the team’s jersey lacks the presence of the logo of the German firm.
