Many were surprised by the presentation of the last Mitsubishi ASX. The Japanese compact SUV returned renewed, but with too many similarities to another model. It turned out to be a copy of the Renault Captur, a movement that has been possible because both brands are within the Renault-Nissan-Mitsubishi Alliance. Many fans wondered the reason for this decision and now that we have tried it, we are going to answer the question. Although to understand it you have to put a bit of context in what happened in Mitsubishi not so long ago.
Because in 2020 the decision had been made to completely abandon Europe to focus on other markets, other brands of the group would remain here. Finally he backed off and Mitsubishi remained in our market, although with certain limitations. The product offer was the smallest in recent years, they barely had two models (Space Star and Eclipse Cross) and there was still time for the new electrified vehicles that would arrive after the investment to become a reality. So the ASX was the temporary answer to keep his situation stable.
It was a safe step, since using the base of the Captur ensured electrification in a vehicle more than tested and reputed. It is offered in combustion, microhybrid, conventional hybrid and plug-in hybrid versions; a range of options open to the customer. In addition, with the inclusion of this third model, it ensured that its after-sales service was nourished, which was somewhat orphaned. In fact, it is not the only model that they are going to have with this philosophy. This same year the new Mitusibishi Colt will arrivewhich will be based on the Renault Clio.
However, criticism has come from the little aesthetic differentiation that there are between models of both brands. They barely change the logos, it’s really hard to tell them apart from some angles. The personality that the ASX had has been lost, since it is no longer the same in dimensions nor in behavior. Nor does it have the SUV character of its predecessors or the option of all-wheel drive. In the prices there is not an abysmal difference either, they are quite similar and the only thing that the Mitsubishi ASX would have in favor would be the additional guarantee. Does it make sense for the brand? A lot. Will there be acceptance by the user? That is yet to be seen.
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