In mid-2021, the “Cardboard Czechs” became an object of desire among fans of the Mexican driver and sports car racing.
This peculiar standee is not only coveted by Mexicans and foreigners for what ExxonMobil, through the Mobil brand, presented the digital evolution of the famous “Cardboard Checos”, with the launch of the platform checodecartón.com
The objective of the platform is scan “Cardboard Checos” in any of their presentations where the pilot is holding the Mobil 1 bottle to have the possibility of recording messages of support addressed to Sergio “Checo” Pérez.
The “Scannable Czechs” are the continuation of this cultural symbol that became a trend.
In addition to the launch of checodecarton.com, the brand presented the Mobil 1 special edition bottlewhere the dynamic duo made up of drivers Sergio “Checo” Pérez and Max Verstappen star in the new label.
This product is now available at AutoZone, Walmart, garages and parts stores in the Mexican Republic while supplies last.
