While inspired by the visual tradition used in corporate identity, it also reflects the future projection of the institution. Tradition and the future The brown used in the new logo of the Institution symbolizes the newspaper paper, which is the most basic consumable of the printed press and obtained from the pulp of civilization. Logo reflects RCC's 60 years of experience and emphasizes the established culture of the print media and the new journalism it presents by synthesizing this experience and the requirements of today's journalism. Turquoise, the favorite color of Iznik tiles, has contributed to the press sector since its establishment in 1961 and has been one of the main actors in the sector's survival and transformation, while drawing attention to this vision, it also represents the future, digitalization and the independence of the institution. The new logo and typography, nurtured by tradition, ready for the future and representing the state trust behind the print media with all its work, will be implemented as of January 1, 2021.
New corporate identity for the Press Ad Agency
