SUVs are so fashionable that almost every new model is of this type, or with a style similar to it. However, this is bringing new problems.
Design it with the format you want, but make it SUV
By turning massively to the same format, what happened is that SUVs began to seem a little more of the same to them. for customers. Even today we see more than one proposal in the same segment and within the offer of the same brand. The market is becoming saturated to such an extent that the user does not see tangible differences between one model and another.
The effect increases with the low demand towards the off-road, that is, almost all are single-wheel drive with some 4WD option, which unifies them more from the mechanical side. If customers don’t want to go into the open world, the next step was to bring the adventure back to civilization. with the proliferation of sports SUVs.
Ford among the first to notice
When Ford decided to bring back the Bronco name, not just as a model, but as a family, it was clear that they had seen something: they had to offer differences so as not to be diluted in a sea of similarities. The oval house had already done something similar with the Mustang name, launching the Mach-E. If you pay attention, Ford now has three distinct groups of SUVs:
- electrical
- urban
- adventurers
Each “family” of SUVs has a feature that differentiates their models, either from aesthetics or from function, the difference goes beyond the status/price of the brand with which it is sold.
The key should be sincerity
Those from Detroit are quite fast for these things, for example, in the days when everything was MPV (minivan or minivan) They came out with a lower roofline and agile handling proposal. The idea was so well received that the S-Max won the European Car of the Year award.
Today the Bronco is once again an SUV with a chassis and gearbox, and although the Bronco Sport follows in the footsteps of the SUV, it has an aesthetic and mechanical focus on adventure. There are already several brands following this model. Volkswagen is scouting in the US to make electric pickups and SUVs, and the examples could go on.
What is the password? For me, sincerity, and this is something that applies to all models. I hope that from now on the differences are not limited only to placing round headlights and flat sides… And please stop mistreating the coupe name by applying it to anything with a fastback trim.
This is my opinion, you can also leave your point of view in the comments; Tell us your impression about it.
