SEO, which is one of the most used words especially by web masters, means "Search Engine Optimization", that is, "search engine optimization". An SEO work for your website can improve your website as well as harm your site. There are advantages that SEO studies can bring to the website, as well as damages that can be caused by an insignificant SEO work.
Useful services in SEO work
Google ads, one of the most recommended actions, actually have no effect on your website's search results. Because Google company does not make search results for any fee. Organic search results in the Google search engine do not have any fees. If you have a small-scale website, you can do some work yourself at this point. Some of these are Google web browsing, indexing and publishing in Web Master Tools. Apart from that, if you have a larger web site, you can look at Google SEO resources at this point, or you can get information from an expert SEO consultant. In this way, techniques that are not recommended in SEO work will be avoided. After the SEO work, some time should pass for the results to be seen in a healthy way. The benefits will be seen in the healthiest 4 months and 1 year.
Choosing an SEO
If you are considering SEO work for your website, you should do this as early as possible. Because search engines will start indexing on your website day by day, it will be more convenient for search engines to have a cleaner, work and fit website, and a healthy work for your site. A good SEO work will improve the existing site even more. The SEO work to be done requires time and effort. It is recommended to do this in the light of a long time and correct information. Have your site inspected in terms of both technical and searches. This way, you can see why the work needs to be done and what can happen as a result of waiting. You will need to pay certain fees to a professional SEO Expert for these studies. In addition, since it will be used in Search Console in studies, you will need to authorize the expert in such systems. It is also recommended that you stay away from the experts who guarantee that the changes they will make will bring your site to the first place in the results. Since some SEO experts will work in disregard of Google's guidelines in their work, Google will recognize it as obtaining unfair results and your site will be negatively discredited instead of receiving positive reputation. It even happens that the website is removed from google directories. In order to avoid such situations, you will need to consider Google's guidelines.
Google guidelines attention points
One of the most used methods is to use deceptive redirects. Although it is often shown as working with different companies in this type of work, the SEO expert makes these studies on their own sites and uses fake referrals. This will unwittingly work for the development of a site that belongs entirely to the expert. Another method is to create hyperlinks with the wrong keywords. Since this is a wrong work in the Google guidelines, this type of work will harm you. In addition, such a study will gradually reduce the popularity of the site, and will provide an advantage to other sites in the same sector. The last method is to buy links from other sites, which are the work done to appear on the first page and in the first places. Since this is against Google's quality guidelines, your website will also be negatively affected by such studies.
