Cupra has been the winning horse of the Volkswagen Group in recent times. At least, it is the fastest growing brand and a surprise that has exceeded all expectations. What was once a performance-focused SEAT sub-brand is now completely independent and with it they are reaching places where the Spanish firm had not reached. The expansion I could take you to the United States with a family very adapted to the standards of the country. They are currently testing with potential customers.
This has been stated Wayne Griffiths, CEO of both SEAT and Cupra, who highlighted the good work of his brand in Mexico and Australia. Those are the markets that they have reached most recently, although they are working to reach Colombia and Chile soon. With this global growth they want to achieve the magic number of 500,000 units annually to be able to fight with other manufacturers of a premium nature. That ambition goes through a more complete range of models full of personality.
When it started, Cupra was limited to transforming SEAT vehicles. Now we could say that the tables have turned and that there is more investment in Cupra to make new models, while SEAT is stagnating. For its launch in the United States, copies would be necessary. large electric to suit American tastes. They currently have the Tavascan and Terramar projected for Europe, which will arrive throughout 2024 and will complete the range.
It seems that with this family I would not have what it takes to get to the United States, they would have to postpone landing until 2030, which is when you expect them to be an all-electric brand. By then they will already be using Volkswagen’s SSP platform and will be able to make other types of vehicles. would also need a most notable establishment in Europe, here increasing its market share and its perception by the client. The key to achieving this is the launch of the Cupra UrbanRebel, the electric compact based on the MEB Entry architecture and which will be produced in Martorell.
Source: Automotive News
