Ford is reorganizing its operations around the world. After stopping production in Brazil, the firm has been reaching into all its markets, including large volume ones.
In Europe, for example, the brand decided to end almost all its legendary models such as the Mondeo, the S-Max, the Galaxy and, above all, the Fiesta. But that’s not all, since the brand announced the end of the road for Ford Focus in 2025, when the commercial cycle of this fourth generation ends.
In 2025 the legendary Ford Focus dies.
Without so many models in their dealerships, Ford of Europe will aim to sell global vehicles developed in the United States, who have surprisingly been very successful in their first forays into the Old Continent.
ANDAmong the examples of the new Ford for Europe is the Mustang Mach-E, a model that is sold out and has a waiting list in almost all countries. The Explorer is also having a great sales performance in its plug-in hybrid version.
The Explorer is only sold in a plug-in hybrid version.
The success of the previous models has opened the door to the Ford Bronco family, which will land on the continent at the end of 2023, followed by the new generation of the Mustang in early 2024.
Ford will reorganize its European offering into four product lines:
- Urban Escape: Behold the future electric version of Escape
- Active Adventure: section in which it is located explorer
- Ultimate Outdoor: participate Ranger and Ranger Raptor
- Wild Performance: will highlight the Mustang and Mustang Mach-E.
The Puma will have an electric version in 2024.
Ford wants to offer a 100% electric range in Europe by 2030, and for this it announces the launch of electrified versions in several of its current models, in addition to launching three totally new electric cars.
How do you see the new Ford organization globally? share your opinion with us.
