CDA
March 13, 2023
Ford has released an Explorer that lacks all the advancements championed by women throughout automotive history.
Although one thinks otherwise, the role of women has been very important in the history of the automobile. To celebrate it, and coinciding with the International Women’s Day celebrations, Ford has presented a “Men’s Only Edition” of the Ford Explorerthat nobody would want to drive.
And this is because this large off-road unit from the American company Lacks wipers, heater, turn signals, rearview mirror, and many other features common ones that have been invented by women.
Tribute to women’s achievements
The model, which will not be marketed, obviously, is the protagonist of a Ford campaign that serves as a tribute to all women and in particular to the engineers and inventors who have worked on this type of innovation throughout history. At the same time, Ford has created a website highlighting many of the women responsible for the various features.
Among them are the actresses hedy lamarrwho developed a communications system that helped build the foundations of cellular, Wi-Fi, and GPS technology, and Florence Lawrence, who designed the first turn signals and brakes. Gladys West, a mathematician who worked on satellite technology, also contributed to the development of GPS, which powers navigation systems in cars today.
Dorothy Levitt, an early 20th century British journalist and racing driver, is credited with being the first person to use a hand mirror to see cars behind him during a race and wrote that female drivers should have them close at hand, which led to their incorporation into stock cars in 1914.
Dodge La Femme, the first car made for women
The web also reminds Dorothée Pullingerwho ran a company, Galloway Motors, which developed a vehicle designed for them that incorporated a rear-view mirror, a smaller steering wheel and booster seats for easy access.
Mary Andersonan Alabama businesswoman primarily engaged in real estate and agriculture, is responsible for the wiper washerafter observing how a New York streetcar conductor had difficulty seeing in the rain.
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