Hyundai Motor Group brings us some news relevant to soccer, let’s see.
What’s happening?
Hyundai and Kia announced that they renew the alliance with FIFA until 2030. Likewise, the new agreement includes the incorporation of other companies of the Korean group, Boston Dynamics and Supernal.
The renewed alliance will span a wide range of competitions, including the FIFA Women’s World Cup 2023 TM and FIFA World Cup 2026 TM, among others. Kia and Hyundai’s support of FIFA has spanned more than two decades, with a new emphasis on the growth and development of women’s football.
To mark the occasion, FIFA and Hyundai Motor Group today held a signing ceremony at their headquarters in Zurich, Switzerland. FIFA President Gianni Infantino met with Hyundai Motor Group Chairman Karl Kim to officially seal the deal, symbolizing the partners’ shared commitment to making football truly global.
“We are delighted to continue our partnerships with Kia and Hyundai. Over the years, they have consistently demonstrated their commitment to supporting FIFA and we value their dedication to improving the overall experience of our tournaments.”, said the president of FIFA, Gianni Infantino. “As we enter this new era together, we are excited about the prospects that lie ahead with the addition of Boston Dynamics and Supernal. Together, we will continue to work to unite the world through football.”
“On behalf of Hyundai Motor Group, we are honored to extend our partnership with FIFA, reinforcing our long-standing commitment to the world of football,” said Karl Kim, Chairman of Hyundai Motor Group. “As we embark on this renewed collaboration, we look forward to showcasing the capabilities of our mobility solutions and partner brands on a global scale. Together with FIFA, our goal is to inspire and unite fans around the world through the power of football.”
As official mobility partners of FIFA, Kia and Hyundai will continue to play a crucial role in ensuring smooth and efficient transport operations at events such as FIFA global competitions.. With the car manufacturers’ extensive global distribution networks, they will provide complete vehicle lineups that meet all FIFA transportation requirements, allowing for seamless movement of teams, officials and staff.
As for Boston Dynamics and Supernal, they will be providing exciting opportunities for future mobility brands to showcase their respective experiences, technologies and sustainable approach to a global audience.
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