chance
new
Author: Autocasión
July 18, 2023
Within the framework of the semi-annual Suzuki Ibérica convention, the President has drawn a promising scenario for the remainder of the year, and very exciting in the medium and long term.
Suzuki Ibérica has held its semi-annual convention (July 13, Madrid), with managers and owners of the Suzuki Dealer Network in Spain and Andorra, with the main suppliers and the presence of Santander Consumer Finance. This convention is the biannual appointment of the brand with the Network, and it has been held since the birth of Suzuki Ibérica, which this year celebrates its 20th anniversary. Throughout these two decades, the semiannual conventions have been a meeting point with the network and the place where the strategy to be followed and the tactical plans to achieve the objectives set have been shared.
Some aggressive objectives that are being met
“We have held the traditional Suzuki Dealership Convention for the month of July”, comments Juan López Frade. “The previous meetings with the Board of Directors of the Suzuki Dealers Association make it much easier to prepare the contents and make decisions, so I want to thank everyone very much for their collaboration.”
“Until the end of June, 2023 is still a good year for Suzuki. We set ourselves some aggressive goals and we are meeting. I would like to point out that, while registrations for private customers, which are the most profitable operations, account for 41% of the market, Suzuki’s sales to this channel represent 61%. This demonstrates, once again, the commitment of Suzuki Motor Ibérica with its dealers, trying to make them more profitable every day. In addition, the fact that all the fleets that Suzuki Ibérica makes are assigned to dealers, makes this profitability increase”.
“At the next Convention in December we will take stock of this year, which we firmly believe will be positive, and we will prepare the bases for an exciting 2024”, concludes the President of Suzuki Ibérica.
The Convention was developed with the interventions of the main managers of the Product, Network Development, IT, Commercial, Marketing, After-sales and Spare Parts areas of Suzuki Ibérica, setting the objectives of each area and the actions to be developed. At this convention, some details of the future product strategy were shared with the commercial network, which outlines an exciting future.
For Diego Hernández, manager of Suzuki Femotor and representative of the board of directors of the Dealer Network, “Suzuki Motor Ibérica and the Dealer Network, we have spent twenty years working together to position Suzuki as a prestigious brand in the national territory, offering our clients a personalized and differential service, with value products adapted to the needs of our clients”.
“These last few years have not been easy., and we must value the effort and communication that has existed between the brand and the Network to manage the unexpected events that we have experienced. We have been building a very beautiful story for 20 years, which, together with the plans unveiled today, make us dream of a promising future”.
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