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Omoda and Jaecoo, why they separated from Chirey and where they are going

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Omoda and Jaecoo, why they separated from Chirey and where they are going

On our visit to China, we visited Chirey’s headquarters. There We were able to talk with certain managers, who clarified all our doubts concerning Omoda and Jaecoo as new independent brands from Chirey.


We spoke with Vice President Zhang Shengshan, Guibing Zhang, General Manager, and Hongwei Wu, Product Manager for Latin America. All from Chirey International. Let’s see what they revealed to us.


1. What is the main difference between Omoda and Chirey?


Omoda targets people who are young-minded and fashion-minded, and will build an excellent ecosystem of universe customers, while Jaecoo defines itself as a new brand that brings a lifestyle focused on sophistication and elegance to users all over the world. the world. With this, Grupo Chirey hopes to form a richer and more three-dimensional brand matrix through the creation of new brands.


2. Why did you decide to create an independent brand?


The creation of a new independent brand in Mexico, such as Omoda, can shape a new brand image, achieve personalized differentiation. We can provide the most advanced technology, higher quality, a more modern design or more ecological and environmentally friendly concepts. This can improve the brand image and boost the development of the entire company, as well as expand its market share. Based on the results of our research, we determined that there is a gap in the market for this type of product. In addition, traditional car brands only offer consumers a product that changes their travel experience, and we hope to provide consumers with a new and fun life experience, thereby enhancing our competitiveness in the market.


3. What are Omoda’s short-term plans in Mexico?


Our first model, Omoda 5, has been widely accepted by consumers since its launch in the Mexican market in October of last year. The Mexican automobile market has changed radically in the last six months, emerging new opportunities and challenges that force us to try new operating strategies.


In May, we will hold a launch event that will mark a milestone in the development of the Omoda brand, and we will see the launch of our new model Omoda O5. In addition, the Omoda C5 EV or e-QUA model, which will also be launched at the end of the year.





4. In addition to the Jaecoo 7 and 9, as well as the Omoda 5 EV, what other models would arrive in Mexico?


It will have an SUV by name J5 in Jaecoo. As well as two SUVs the C3 and C7 for Omoda. With these Chirey models, it intends to obtain a 10% global market share in 2030.


In addition, hybrid and electric models are being considered, but we will give you more details later.





5. What is the importance of Mexico for Omoda and Chirey?


Very important because it is a huge market and it has experienced tremendous growth. That is why Mexico is one of the first markets worldwide in which we want to launch Omoda as a brand.


6. Considering the above, do you plan to build a plant in Mexico? And by doing this, do you plan to have a presence in the US?


Mexico is strategic because of its location to be able to produce locally and export to the US. That is a fact, and we do want to do it. But let’s go little by little. Likewise, having a plant in Mexico is being considered, but we are studying how to analyze where it will be built.


7. How many dealerships does Omoda expect to have in Mexico in its first year of operation?

By the end of 2023, we plan to start cooperation with more than 40 dealers to initially establish a nationwide sales network.




8. Finally, will we see more brands in Mexico from the Chirey group?


Yes, our brand of luxury electric cars, Exceed, will arrive in the short term. Soon we will give you more news about it.


How do you see Chirey’s plans in Mexico, as well with the Omoda and Jaecoo brands? Leave us your comment.

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