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christian garcia
January 19, 2023
The Swedish electric car brand inaugurates its first “Space Polestar” in the capital after the success achieved by the physical dealer in Barcelona. It is the first, but there will be a second in Madrid very soon…
Exactly in the same place where, until recently, Santogal Ferraris could be purchased, at Avenida de Burgos 114, the Volvo and Geely Group brand has just inaugurated what is the first Space Polestar located in Madrid (The first in Spain is in Barcelona.) There, the vehicle manufacturer premium Zero Emissions aims to further enrich the purchase process of its models and, above all, make the moment of delivery of each new car to its customers unforgettable.
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This which, as we say, supposes the physical landing of Polestar in Madrid (until now cars could be purchased via on-line) will not be the only concessionaire that the firm will have in the capital. Very soon they intend to open a second concession which, however, still does not have a confirmed enclave.
The Polestar Precept, present at the Space Polestar in Madrid
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Given the success that these first months of life in Europe are reaping, you can imagine that the Madrid headquarters on Avda. de Burgos means a lot to the Spanish subsidiary of Polestar. As such, the opening ceremony was packed with major players. One of them, without a doubt, was the conceptual Polestar Precept, which will soon become the future Polestar 5. There was also a unit of the Polestar 2, the first 100% electric model in the history of Polestar, also in its spiciest and most performance version: the BST edition 270 (the number indicates the units produced.)
Stéphane Le Guével, director of Polestar in Spain and Portugal; Nahum Escobedo, Exterior Design Manager of Polestar; Pedro Parra, Commercial Director of the brand in Spain; and Teppo Tauriainen, Swedish ambassador to our country, spoke during the birth of this physical Space that will also house a after-sales area for maintenance.
“We are delighted with the rapid and successful expansion of the Polestar brand in Spain. Since May, just over seven months ago, Polestar already has two Spaces, one in Barcelona and another in Madrid, to which soon others will join in the main Spanish cities (Valencia, Malaga, the islands…)”, says Le Guével.
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