The technology giant Google, based in the United States, announced on Wednesday that the current web page traffic tracking technology on the Chrome internet browser will be removed from next year. Google announced that it has decided to stop tracking users' browser traffic by 2022. Google has promised that it will not use other technologies to modify cookies or create features within Chrome that would allow it to access this data. "To keep the Internet open and accessible to everyone and to protect privacy, we all need to do more. This means ending not only third-party cookies, but also any technology used to track individuals while browsing web pages." Google announced that it will get rid of third-party cookies that enable online ads in early 2020 to meet the ever-increasing data privacy standards in America and Europe. Activists who advocate privacy have criticized technology companies, including Google, for using cookies to collect browsing logs on their websites and developing profiles of interests to deliver personalized ads to users.
Tech giant stops tracking Google browser traffic
