The Lancia Pu+Ra HPE is the new 100% electric concept car. Functional. Because it has left the design room and touches the asphalt for the first time at the hands of the CEO of Lancia Luca Napolitano.
On the occasion of the international relaunch of Lancia, championed by the Lancia Pu+Ra HPE on the occasion of its European tour through six countries, including Spain. This presentation is the next step in the brand’s roadmap that began in May 2022 with a series of appointments within Stellantis, which was established in February of this year with the redesign of its logo and which will have as a great key milestone 2024, with the launch of the Lancia Ypsilon.
This journey called lancia renaissance he does not neglect his design heritage, his dedication to the avant-garde of presidential vehicles and obviously his legacy in competition; and it is that this Lancia Pu + Ra reminds us of several historical vehicles such as the Flamina, the Aurelia and the great Stratos.
the roadmap
Lancia will add to the Stellantis strategic manifesto: Dare Forward, his essence and personal imprint to the three pillars of this manifesto: electrification, quality and sustainability.
Lancia’s plan begins with the actual re-entry into 6 European countries beyond the Italian borders: Spain, France, Portugal, the Netherlands, Belgium and Germany. For the first half of 2024, the brand expects a presence in Europe with a network of 70 new dealers.
Lancia’s journey has been advancing by leaps and bounds since the first months of the year with the first 40 letters of intent having already been signed. The renewal process of the distribution model will be completed throughout the foreign network in Italy in time for the launch of the new Ypsilon, which is expected to reach 50% of internet sales and will be manufactured at Stellantis’ Zaragoza plant. .
Sustainable, electric, evolved
Lancia Pu+Ra HPE is “pu+ra” evolution: 100% electric with 700 km of autonomy and fast recharging in 10 minutes. 70% of its aesthetic surface is sustainable. The seats are made by reinterpreting Lancia cloth, the mat is made of natural fiber and the glass components of the vehicle are made of recycled material.
The simple, intuitive and functional technology on board Lancia Pu+Ra HPE blends into the interior, giving those who enter the car the feeling of being in an eclectic, state-of-the-art environment. The innovative SALA infotainment system, autonomous driving and its minimalist dashboard make the interior space elegant, welcoming and forward-looking at the same time.
This is the Lancia Pu+Ra on paper, now we leave it on the asphalt in the following video:
Source: Lancia
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