The name is one of most characteristic parts of a car. As with people, it helps define your personality and is capable of evoking some thoughts. There are some names as long-lived and powerful as Suburban (1934), 911 (1965) or Corolla (1964). There are also others that did not finish settling in all parts. What is clear is that the names of electric cars are being misguided and, in many cases, they lose that essence that their ancestors had.
With the proliferation of electrification, they are dating more and more new models to the market. This translates into having to create new denominations by the brands, each with its particular strategy. Although there is a fairly widespread movement that is leaving us with names that do not They are too strong at the marketing level Or, at least, that they do not have that aura of others that have been on the market for decades. There are several examples that perfectly show this trend.
Minimalism has always been one of the strategies to follow and alphanumeric names have been present since the beginning of the car. However, there are some new messy names com can be those of the Toyota bZ4X or the Honda e:Ny1. The first refers to “beyond Zero” and refers to the four-wheel drive and crossover character. The second would be pronounced as “anyone” in English, but the truth is that we don’t even know what people will call it In our country.
With the pronunciations and the confusion they generate, there was already the Jaguar E-Pace (non-electric) and the Jaguar I-Pace (electric). Meanwhile, there are others who follow the alphanumeric code like Volkswagen with the ID+number (Buzz is the different one) or Mercedes with EQ+letter that corresponds. We will see how that strategy ages when 100% of the range is electric, something for which there is not so much time left. At Audi all electric cars have the last name e-tron, but the same thing will happen, when will be the totality of models offered will make sense?
Not everyone is doing it wrong, there are brands that have wanted to give your own personality to each electric, without repetitive or confusing denominations. Some examples could be the Cupra Tavascan, the Nissan Ariya, the Subaru Solterra or the Porsche Taycan; all of them fresh names and with which the brand’s strategy has not been reversed. Experts say that, to name a vehicle, the ideal would be use a memorable term, noteworthy and distinctive in its category. We will see if in the coming years the way of calling cars changes.
Source: Automotive News
