The second edition of #WeRideAsOne, the exclusive global event organized by Bologna-based motorcycle manufacturer Ducati, it concluded with great success on May 6th.
This year, 334 Ducati dealers collaborated with 159 international Ducati official clubs from the five continents. They adapted each route to their location and transformed their surroundings into a unique setting for the day.
More than 15,000 Ducatisti from 50 countries participated in the second edition of #WeRideAsOne, riding their Ducati bikes. The parade, with the iconic red motorcycles, was the centerpiece of the event and illuminated the most picturesque streets of the main cities of the world, such as Paris, New York, Cologne, Puebla, New Delhi, Brussels, Ningbo, Pretoria, Tel Aviv, Bogotá, Berlin, among others, providing a moment of genuine entertainment.
AutoCosmos was part of the We Ride as One in Mexico City where at 8:00 a.m. we met at the Monument to the Revolution to take the commemorative photo of this event of international stature so that later several enthusiasts of the brand rode together through the streets of Mexico City and others took the route towards the Otomí Ceremonial Center, reason …. To be part of a great Ducati family.
On our route through Mexico City we were able to see almost the entire range of Ducati motorcycles from Scrambler Ducati to Multristrada Ducati among others and we had in our hands a Monster SP 2023 which was presented in November and arrived in Mexico in February, a motorcycle that is undoubtedly perfect for riding in the city and on the highway. At the end of the ride we met at a Ducati dealership for a very healthy gathering where we shared our passion for motorcycles.
This event also had the participation of some D enthusiastsucati Santa Fe, the new agency in Mexico City that opened its doors on April 13adding a total of 18 dealers in the country.
In its private opening ceremony, attendees had a speech by Commercial Director Erwin Richter, the Director of Ducati Santa Fe, Manuel Sainz, and the VP of Global Sales and After Sales of Ducati, Francesco Milicia. Ducati Santa Fe is located at Vasco de Quiroga 3880, Lomas de Santa Fe, Cuajimalpa de Morelos, in Mexico City.
On the other hand, another very recent inauguration of Ducati in Mexico was the opening of Ducati Cuernavaca on April 11 by Grupo Autofin. At the event, the attendees had the presence of Juan Antonio Hernández Venegas, Chairman of the Board of Grupo Autofin, who, together with Francesco Milicia, cut the ribbon and officially inaugurated the dealership located at Av. Emiliano Zapata 709A, Bellavista , 62170 in Cuernavaca, Morelos.
Without a doubt, each city will have more Ducatisti enthusiasts who love motorcycles, and next year we will be able to gather more lovers of this sport for WeRideAsOne 2024, already confirmed for the first Saturday of May 2024.
It was a day full of emotion where we could enjoy meeting other bikes and I am delighted to have been able to drive a Monster SP that later I was able to stay a few days to drive on the road and also on the track, I was able to record very interesting content that we will be sharing with you so that you can learn in detail about the power of this Monster SP 2023.
Francesco Milicia, VP Global Sales and After Sales Ducati said: “#WeRideAsOne is an event that represents Ducati well and its mission to create unforgettable experiences for all enthusiasts. On occasions like this, there is an incredible atmosphere that conveys a sense of belonging to a great family made up of all Ducatisti, Official Clubs Ducati, dealers and employees of the company. Seeing thousands of Ducati motorcycles parade together through the main cities of the world is a unique emotion that fills us with pride. I had the pleasure of rolling through the beautiful streets of Rome in the company of MotoGP rider Fabio Di Giannantonio, together with the Ducati Roma teammates, who celebrated 10 years in the business, and many enthusiasts”.
#WeRideAsOne is a unique event that aims to provide the Ducatista community with an unparalleled experience of fun and fellowship while riding their motorcycles. In order to maintain the passion and bond that unites all Ducatistas around the world, the motorcycle manufacturer has decided to make #WeRideAsOne an annual event that will take place on the first Saturday of May.
