HARMAN announces a multi-year partnership with Ferrari, focused on bringing the next generation of in-car experiences to market. Ferrari will leverage HARMAN Ready Upgrade hardware and software to deliver fully upgradeable in-cabin consumer electronics experiences across its range of vehicles, quickly and cost-effectively.
The partnership extends to the race track, as HARMAN Automotive becomes a partner of the Scuderia Ferrari Cockpit Experience Team starting with the 2023 Formula 1 season.
The partnership with Ferrari marks the latest milestone on the path of HARMAN Automotive to become the leading provider of automotive electronics offering the best experiences.
HARMAN Ready Upgrade is a set of products that transform the car into a modern electronic device that can be updated and customized with new features and services at any time, similar to a smartphone.
For Ferrari, Ready Upgrade adapts to its vehicles’ networks and fine-tunes performance without investing in extensive software development efforts, accelerating the creation of its unique and differentiated in-cabin experience.
