We announced it last week (although they won’t give us a Pulitzer for it): New car prices start the year with increases. In a context like the current one, where supply problems persist and with rising prices of raw materials and other aspects of our lives, with inflation not seen in decades, the fact that cars are more expensive is not surprising news. .
At the same time the market is changing. There are more and more sales to companies, with renting gaining space and other formulas to gain access to a vehicle. It also seems that the weight of the dealer as a price setter will gradually decline. But by the hour the bulk of sales continues to be traditional sales, with dealers trying to outbid rivals with more attractive prices, discounting the manufacturer’s recommended prices.
Every month we take the pulse of those average discounts that dealers make. They vary depending on the objectives, product availability (or if there is a lot of stock to dispatch). These variables mean that the average discounts are in January of the 8.74%, when in December they were 9.61%. Practically a drop of one point, staying at November levels.
That average dealer discount changes a lot depending on the type of vehicle you’re looking for, as we break it down in this table:
This study is carried out based on thousands of specific offers at a specific moment. You should contact the dealership that makes it for receive more information, since they may include some clauses (or have already sold the car to which the offer in question corresponds). It may happen that the offer you are interested in is made by a dealer too far from your home… in that case, don’t worry, because coches.com informs you of which dealer in your province (and one of the closest ones) has the best prices for the car you are looking for.
Microurban. Average discount: 7.3%
Discounts drop one point in January, like cars in general. The Mitsubishi Space Star retakes the first position as the most discounted car, ahead of two Korean models, the Kia Picanto and the Hyundai i10. The sales of the Fiat Panda, the most discounted model at the end of 2022, fall quite a bit at the beginning of the year.
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Microurban cabrio. Average discount: 3.2%
The discounts in this segment worsen by a point and a half. Few changes in the most discounted models. The best is the Fiat 500C with an exclusively electric motor and this month we find the smart fortwo Cabrio in second position. Third in contention, the Abarth 595C, of which many already expect its 100% electric version.
utilities. Average discount: 9.7%
Discounts in this category are very stable, with just three tenths of a difference compared to last year. The most discounted model does not change, which is still the Opel Corsa with a 1.2 gasoline engine (third consecutive month) but beware of the second position, which is occupied by the MINI 3-door. The Kia Rio completes the podium, ahead of the Hyundai i20 with quite a difference (yes, both with basic engines and finishes).
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small SUVs. Average discount: 8.5%
Surprise to see that the discounts improve one tenth in one of the most disputed categories by manufacturers in recent times. And beware, the MINI Countryman is the most discounted model, both with a gasoline engine and the plug-in hybrid. The second position is for the Suzuki Vitara, leader last month, followed closely by the Kia Stonic and the Opel Crossland.
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compact. Average discount: 8.7%
Discounts drop six tenths, but few changes in the top positions. The Kia Ceed continues as the most discounted car and the Skoda Scala also retains second place. Of course, the third position in January is for the Hyundai i30… and note that the Renault Megane is also betting on better discounts than in December.
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compact sedans. Average discount: 7.9%
Segment discounts worsen slightly. But without any change in the top positions: In January the Fiat Tipo Sedan continues as the most discounted model, ahead of the Hyundai i30 Fastback, the Toyota Corolla Sedan and the Skoda Octavia.
It may interest you: Buying guide: compact sedans
compact coupes. Average discount: 5.8%
The average discounts are a couple of tenths worse than what we saw last month, but the top positions in a category with very few changes have not changed. The BMW 2 Series Coupé is the most discounted model, ahead of the Audi TT (with only one version for sale) and the Toyota GT 86.
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Family compacts: Average discount: 11%
Discounts in this category earn one tenth. And the Kia Ceed Tourer slightly improves (with the 1.0 T-GDI gasoline engine) the sales of the Suzuki Swace, the most discounted car last month. The Renault Megane Sport Tourer completes the podium, which in January improves the sales of the Seat León ST.
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Convertible compacts. Average discount: 5.8%
Zero changes in this segment. Both in discounts and in more worked models. Everything remains the same as in December. The offers of the BMW Z4, exceed those of the Mazda MX-5 (see test)… and to count that there are no more convertibles in the segment.
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Compact MPVs: Average discount: 11.8%
The average discounts compared to those we saw last month are tenths better. The Toyota Proace City with a gasoline engine continues to be lower than the Peugeot Rifter (in this case associated with the 1.5 BlueHDI diesel). The Citroën Berlingo Combi completes the podium. Be careful this month at Ford Tourneo Connect, which improves discounts compared to last month.
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compact SUVs. Average discount: 8.6%
The great battle in the market takes place in SUVs, being where the discounts are more in line with those we saw last month. The Suzuki S-Cross starts as the model with the biggest discounts in January, surpassing the Korean Kia Xceed, with the access gasoline engine, and the Kia Sportage. Be careful that the MG HS is coming strong, especially the gasoline version, hitting hard in discounts at the beginning of the year.
It may interest you: Buying guide: compact SUVs
Medium sedans. Average discount: 7.7%
The average discounts of the category fell a little more than one point. Of course, the Alfa Romeo Giulia the most discounted sedan, ahead of the Volvo S60 and the Volkswagen Arteon, whose discounts improve those of another sedan with the air of a coupe, the Peugeot 508.
It may interest you: Buying guide: medium sedans
Average family cars. Average discount: 8.6%
Average discounts drop more than one point. Of course, the Volkswagen Passat continues to be a model with greater discounts, ahead of the Volvo V60 and the Arteon Shooting Brake.
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Midsize Coupes: Median Discount: 5.6%
Discounts in this category drop half a point. And there are changes, since the Mercedes C-Class Coupé exceeds those of the BMW 4 Series in its January discounts. Third position for the Audi A5, whose discounts exceed those we see in the Ford Mustang (see test).
It may interest you: Buying guide: large coupes
Midsize convertibles: Average discount: 6.8%
The discounts of these cars fall eight tenths. The BMW 4 Series Cabrio follows as the model with the highest dealer discounts, this month ahead of the Audi A5 Cabrio, leaving the Mercedes C-Class Cabrio in third position.
It may interest you: Buying guide: Large convertibles
Large minivans. Average discount: 10.1%
The average discounts in this category fall half a point again, where the Ford S-Max that left us with such a good taste in our mouths in our test, is the most discounted (the brand has already announced that it is no longer manufactured). The Opel Zafira Life completes the podium, with the Peugeot Traveler on its heels.
It may interest you: Buying guide: large minivans
family SUV. Average discount: 5.8%
The average discounts in January improved by one tenth. And there are changes in the first positions. Now the Volvo XC60 is the model with the biggest discounts (associated, ahead of the Alfa Romeo Stelvio (see test) continue to be the car with the best discounts. The Kia Sorento completes the podium, with the Seat Tarraco greatly improving offers compared to last month .
It may interest you: Buying guide: large SUVs
Big sedans. Average discount: 5.7%
The discounts can be eight tenths, but the Volvo S90 continues as the most discounted model. Exactly the same as last month, the BMW 5 Series sales improve on those of the Mercedes E-Class and Audi A6.
It may interest you: Buying guide: large sedans
Large relatives. Average discount: 7.8%
The discounts in January for these bodies fall nine tenths. But there are no surprises. The Volvo V90 is still ahead of the BMW 5 Series Touring. The Audi A6 Avant completes the podium, ahead of the Mercedes E-Class Estate and the Jaguar XF Sportbrake.
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