I do not have the exact figure on the number of launches that occurred throughout the year in 2022, but what I can tell you is that it was an extremely busy year in which the number of novelties at times did not put us in trouble.
All pitches are important although some impact the market more than otherss. But rarely, in my 10 years of experience in the automotive industry, have I witnessed phenomena that break all logic and surprise everyone.
For me, the car that perfectly exemplifies what I’m talking about is the MG GT, a car that at the time of its launch monopolized all the reflectors in our countryand it is that it literally polarized the internet, inspired thousands of memes, separated families and broke friendships.
If you Google the name of this car, it will bring up about 214,000,000 results.. This is much more than the Volkswagen Jetta that returns 61,600,000 or the Honda Civic with 149,000,000. Without a doubt, it is a monstrous figure that could well position it as one of the most popular cars in the Mexican market. In fact, I think the MG GT epitomizes that phrase coined by Salvador Dalí: “That they speak well or badly; the important thing is that they talk about me”.
I will not fall into the game of whether or not it is a good car. But what is unquestionable is that months have passed since its launch in April, and the MG GT continues to make people talk on social networks.. In fact, there is a kind of game where if you see one of those cars, it is mandatory to take a photo of it and accompany it with a phrase like: “If it weren’t for the traffic light I wouldn’t reach it”; “A magnificent British beast”, “At last I meet the British supercar”, etc.
Obviously, all with a great sense of ironywhich was fueled by the marketing and product positioning campaign, which emphasizes its English origin, although, as we know, engineering and production say Made in China.
Many question the owners of a MG GTbut what they have not realized is that every time they upload a photo, and continue the game of “hate” they contribute so that this car, is, without a doubt, one of the most popular on social networks in Mexico during 2022. A reality that is hard to digest.
Without a doubt, the communication team has done a magnificent job with this car and despite having a past in Mexico, MG was not exactly a well-known brand in our country and that includes the 1965 MGB GTthe car, which served as the inspiration for the GT.
I insist, being popular does not necessarily mean that it is the best purchase on the market, but without a doubt, all this prominence around it is curious. Which, I think, is only comparable with the Mazda 3 that lives a similar situation.
The challenge for Morris Garages is that all the popularity of the GT is converted into sales, and like the MG5, it ends up being placed among the first sales places in its segment. Otherwise, it would end up becoming one of many.”influencers” plastics with an exorbitant amount, but inflated followers and likes, but with zero conversion power…
Do you think that in 2023 the MG GT will still be popular?
*Esta columna expresa el punto de vista del redactor y no necesariamente el posicionamiento de Autocosmos.
