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CDA
April 4, 2023
With the Lancia Concept, the Italian brand takes the first step towards electrification. These are his first images before his presentation.
The new Lancia is getting closer. And it has been the CEO of the company, Luca Napolitano, who has given the starting signal by revealing the first images of the next Concept Lancia.
Little is known about this new model, whose images do not provide much information either. We know that It will be a one hundred percent electric car and that it will be the first step towards the electrification of the Lancia brand, now within the Stellantis Group.
It will be officially presented on April 15.
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“The Concept Lancia is the brand manifesto for the next 10 years”, Napolitano explained. “It is a 100 percent electric concept that represents the evolution of Lancia Pu+Ra Zero, the three-dimensional sculpture presented last November during Lancia Design Day. The Concept is Lancia’s first new-age car, with features that will be found in future models in terms of design, sustainability, technology and electrification.”
As we can see in the photographs published by the brand of the Concept Lancia, it is striking its circular roof that offers a panoramic viewperfectly managing natural light from outside.
Behind, there is a clear nod to the legendary Lancia Stratos through some round headlights that remind us of the iconic model of the brand. In addition, the new Lancia lettering is striking, located between the taillights and made with an original and distinctive typeface that, according to the carmaker itself, is inspired by the world of fashion.
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Also in the back highlights the rear windowwith enveloping horizontal lines that reinterpret, in a modern key, the famous Venetian parasol structure of the Lancia Beta HPE from the 70s.
You won’t have to wait long to see the Concept Lancia in all its splendor: on April 15 it will be unveiled at the “Emozione Pu+Ra” press event and, according to Napolitano “will make the hearts of all Lancia fans around the world beat faster”.
