What’s happening?
Bamford London and Land Rover have harnessed their shared commitment to design and precision to create the limited edition LR001 watch.
Designed by the Land Rover team and built by Bamford London, there are only 100 copies available worldwide. Reflecting Defender’s design language, the LR001 combines restrained surfaces with inherent capability. Constructed in 40mm titanium and a premium Sellita SW200-1b automatic movement, with an anthracite finish.
It features subtle ‘LR001’ text in Bamford’s signature aqua blue positioned at six o’clock on the dial.
Four 18mm bio-based straps are available in black, navy, light brown, and dark brown. Each is a sustainable alternative to traditional leather. Black, Tan, and Dark Brown options are created with sustainable corn-derived PU leather, while the navy option is made from Cordoba, a woven recycled nylon that is coated to be hydrophobic and durable.
George Bamford, Founder and CEO of Bamford London, comments: “I am proud and excited to reveal this collaboration inspired by one of the most iconic vehicles in the world, Defender. The gray dial in a gray titanium case with fixed lugs is the first version of the LR001. I have a long-standing relationship with Land Rover and am honored to be working with the design team as we introduce our first watch.”
Professor Gerry McGovern OBE, Creative Director of Jaguar Land Rover, said: “Created with intrinsic longevity and embracing the reductive character of the Defender, the LR001 is a compelling design through its refined form and craftsmanship.”
The LR001 watch is available direct from Bamford London with an RRP of €1,350 (VAT included). Visit www.bamfordlondon.com
Technical information:
- TYPE: Automatic watch in titanium case
- MOVEMENT: Sellita SW200-1b, 26 jewels, 28,800 Vph, 41-hour power reserve, refined anthracite ruthenium finish, blued screws. Regulation/adjustment of the premium (Top). Glucydur balance. Incabloc shock protection.
- FUNCTION: Ball bearing self-winding mechanism; hours, minutes and seconds sweep in the center; stop second device
- CASE MATERIAL: Titanium
- CASE DIAMETER: 40 mm
- CASE THICKNESS: 13.25 mm
- BACK MATERIAL: Titanium
- WATER RESISTANCE: 100m/10ATM
- FINS WIDTH: 18 mm
